Case Study: UcuzKitapAl achieves higher ROAS and revenue with Enhencer AI Ads

How Enhencer Addressed the ROAS Problem of UcuzKitapAl

UcuzKitapAl, a bookseller founded in 2007, wanted to increase revenue from its broad catalog of low- and high-priced titles. The company was getting strong conversions from bargain books, but this created a low average basket value and limited overall revenue, leading it to look to Enhencer and its AI ad platform for help with remarketing.

Enhencer quickly integrated and used a week of visitor behavior data to build audiences more likely to buy higher-value books, then targeted those users with dynamic product ads and Facebook remarketing campaigns. The approach raised average ROAS by 50% and increased dynamic product ads CTR from 1.82% to 4.19%, helping UcuzKitapAl improve both revenue and ad efficiency.

UcuzKitapAl