Case Study: TatilBudur achieves 3x ROAS with Enhencer AI Ads

How Does Enhencer Help to Boost Tatilbudur's ROAS

TatilBudur, a Turkish tourism company serving customers since 1997, was struggling with low conversion rates and poor ROAS in its Facebook ad campaigns because the audiences it was targeting were not matching its highest-potential website visitors. Enhencer’s AI advertising platform was brought in to help improve remarketing performance.

Enhencer analyzed TatilBudur’s visitor behavior and built self-learning audience segments based on purchase propensity, then used those segments in Facebook remarketing campaigns. The result was 8.9x ROAS for Enhencer audiences, nearly 3 times better than the add-to-cart audiences, helping TatilBudur turn more website visitors into revenue.

TatilBudur