Enhencer
12 Case Studies
A Enhencer Case Study
Sementa Tekstil, one of Turkey’s leading combed and knitwear brands, sells through both stores and its website but was not seeing strong enough conversion rates from Facebook ads. The company wanted to make better use of website visitor data for remarketing, so it turned to Enhencer.
Enhencer connected through Google Tag Manager, analyzed visitor behavior, and used its AI-based algorithm to predict and segment audiences by likelihood to buy. By advertising to Enhencer audiences in Facebook Catalog Ads, Sementa achieved 2X ROAS versus add-to-cart audiences and 72% higher ROAS versus Instagram-engaged audiences, helping increase total revenue from Facebook ads by 40%.