Case Study: Chakra doubles revenue with Enhencer AI Ads

How did Chakra double the revenue

Chakra, a home-bath textiles and personal care brand serving customers since 2005, wanted to improve the performance of its Facebook remarketing campaigns. Although it was reaching site visitors who had not purchased, its conversion rates and return on ad spend were below expectations, so it needed a more efficient audience for retargeting with Enhencer AI Ads.

After a one-day integration, Enhencer analyzed website visitor behavior and built audiences based on purchase likelihood, giving Chakra a more effective segment to use in Facebook Ads. In A/B testing, the Enhencer audience delivered more than 2x ROAS than add-to-cart audiences and helped Chakra achieve its target ROAS, with the case study also citing a 5.4x return on ad spend and a 5.4% click-through rate.

Chakra