Case Study: Armine achieves 10x Facebook Ads ROAS with Enhencer

How Armine Boosted Facebook Ad Campaigns ROAS

Armine, a Turkish scarves and modest clothing brand with both offline stores and an online shop, wanted to improve the performance of its Facebook Ads remarketing campaigns. The company was struggling to find the right audience with higher purchase intent, as its Facebook ads were not delivering the expected ROAS or click-through rates.

Enhencer solved this by scoring Armine.com website visitors and building AI-based audiences for retargeting, which Armine used in Facebook Catalog and Facebook Conversion campaigns. After A/B tests, the Enhencer audience outperformed the product-viewer and add-to-cart audiences, driving ROAS above 10x, a 70% increase in CTR to 2.7%, 9.23x ROAS in catalog campaigns, and 14.1x ROAS in conversion campaigns.

Armine