Case Study: Illumia improves web prospect onboarding and boosts upselling with Enhancers

Illumia enriches web onboarding with Enhancers across 3 modules

Enhancers was engaged by Illumia, an Italian company operating in the open electricity and natural gas market, to enrich its web prospect onboarding flow and service subscription process. The customer's challenge was to improve this digital journey with a specific focus on increasing upselling and cross-selling opportunities.

The solution from Enhancers involved a complete redesign of the public area, the quoting tool, the order entry module, and the contract process. They implemented a platform where prospects fill out a questionnaire to get a consumption estimate; this quoting tool, integrated into the web order entry application, featured dedicated modules for both upselling and cross-selling during product configuration and after quoting. While the case study does not list specific metrics, the project successfully revolutionized the onboarding process for web prospects and service subscriptions.

Illumia