Case Study: Westminster Management streamlines prospect tours and boosts applications with Engrain

Westminster Management adds TouchTour and SightMap at 10 locations with Engrain

Westminster Management, an East Coast owner/operator, faced a challenge in efficiently matching prospective residents' location preferences within a community with their budget. Their leasing agents struggled to identify the ideal apartments without conducting multiple physical tours, a process that was time-consuming and often required restarting the search from scratch when a chosen unit was outside a prospect's price range.

Engrain implemented its SightMap product, which integrated with Yardi to provide real-time pricing and availability. This solution streamlined the tour process by allowing agents to instantly filter and show available units that met a prospect's criteria for location, features, and budget. The subsequent addition of Engrain's TouchTour product further enhanced the experience by simplifying personalized follow-up emails, which led to a measured increase in rental applications.

Westminster Management