Case Study: LMC streamlines lease-ups and prospect tours with Engrain TouchTour

The Need to Upgrade to Intuitive Visualization Technology

LMC, a Lennar company and Charlotte-based multifamily developer, needed a more intuitive visualization platform to support its many lease-ups across the country. Its previous system was clunky, lacked bidirectional CRM integration, and often locked up, making it difficult for leasing teams to use consistently.

Engrain implemented TouchTour, branded by LMC as “Elle,” with custom integrations for real-time availability, guest card syncing, YieldStar pricing, and Matterport tours. The result was a more streamlined, visual prospect experience, faster lease-up operations, and a flexible system that LMC continues to refine through associate feedback; the company now has more than 40 TouchTours across its portfolio.

LMC

Beth Tuttle

Vice President of Marketing