Case Study: Greystone Communities accelerates senior housing presales with Engrain TouchTour

The Need to Recruit Senior Housing Prospects Earlier in the Development Process

Greystone Communities, a senior housing developer and manager based in Irving, Texas, needed a better way to recruit prospects earlier in the development process for its “blue-sky” communities. Its old topographical maps quickly became outdated as plans changed, and they couldn’t clearly show interiors, unit locations, or real-time inventory. To solve this challenge, Greystone turned to Engrain and its TouchTour® product.

Engrain implemented customized TouchTour scenes across Greystone’s communities, giving sales teams an interactive, updatable way to showcase floor plans, community layouts, charter benefits, and inventory availability. The results were dramatic: at Beacon Pointe at Fleet Landing, Greystone met its presale target in just eight weeks instead of the usual 12 to 14 months, and RiverWoods Durham reached presale goals in five weeks, helping accelerate financing and construction while saving millions in presale-related financial outlay.

Greystone Communities

Tricia Mackin

First VP of Sales & Marketing