Case Study: Blanton Turner achieves automated pricing and time savings with Engrain

Streamlining Leasing Processes and Making Informed Pricing Decisions

Blanton Turner, a Seattle-based multifamily operator managing 5,907 units, needed a faster, more accurate way to handle pricing and availability across multiple community websites. Their leasing and marketing teams were spending too much time manually updating information, and prospects were often given general ranges instead of exact, real-time details. Engrain’s SightMap platform was brought in to help streamline leasing and improve pricing visibility.

With Engrain’s SightMap, Blanton Turner centralized automatic pricing and availability updates, giving onsite teams real-time unit data in a visual, easy-to-use format. The result was a major time savings: teams went from spending more than seven hours per week manually updating pricing and availability to less than two hours on a few properties. Engrain also helped Blanton Turner gain better pricing insight, improve consistency across platforms, and present exact prices, move-in dates, and unit details to prospects.

Blanton Turner