Case Study: CAF Management stands out with Engrain TouchTour

Standing Out in an Emerging Submarket

CAF Management, which manages 39 communities in Frisco, Texas, needed a way to help The Residence at North Dallas stand out in an emerging submarket crowded with newer Class A developments. To create a stronger prospect experience and add some “wow factor,” the company looked for a touchscreen kiosk solution, ultimately selecting Engrain’s TouchTour® Core.

Engrain implemented TouchTour at the 1,032-unit community, giving prospects an interactive, visual way to explore the property, locate specific units, view floor plans, and receive customized follow-up emails with photos and floor plans. The result was a more engaging leasing experience and strong positive feedback from both prospects and staff, though no measurable leasing lift had been reported yet because the rollout was still early.

CAF Management

Chris Garcia

Marketing Manager