Case Study: ICO Companies improves real-time availability and prospect experience with Engrain SightMap and TouchTour

Real-Time Availability Needed on Websites

ICO Companies, a Lehi, Utah-based multifamily property management firm with 12 communities, needed a better way to keep its website listings aligned with real-time apartment availability. Working with Engrain, the company looked to solve the disconnect that was leading prospects to tour homes online that were no longer available when they arrived in person.

Engrain implemented a portfolio-wide SightMap® integration, and ICO Companies also added TouchTour® at newer communities and lease-ups. The solution gave prospects and leasing teams live availability, interactive maps, and a more modern experience, while helping ICO differentiate from competitors. ICO also reported improved website engagement and said the platform should help them better track online applications moving forward.

ICO Companies

Tawni Winget Cone

Marketing Director