Case Study: Griffis Residential enhances self-guided apartment tours with Engrain

Griffis Residential boosts SightMap engagement 20.7% with Engrain

Griffis Residential, a tech-forward multifamily real estate company, sought to enhance its self-service apartment shopping experience. The challenge was to provide an intuitive and visually engaging platform that would allow potential renters to conduct their own research and navigate properties seamlessly. To address this, Griffis partnered with vendor Engrain to enhance its existing SightMap and TouchTour products.

Engrain worked with Griffis Residential to revamp its TouchTour platform and enhance the SightMap interactive mapping technology across its entire portfolio. The solution provided dynamic pricing, integrated photos and 3D tours of specific units, and improved wayfinding. The result was a more consistent and seamless customer journey. A measurable impact was a 20.7% increase in the time customers spent engaging with the SightMap page while searching for a new apartment.

Griffis Residential