Case Study: Greystone Communities accelerates senior housing presales with Engrain TouchTour

Greystone Communities accelerates senior housing presales by 2.5 years with Engrain

Greystone Communities, a senior living consultant and manager, faced the challenge of recruiting residents for new "blue-sky" developments much earlier in the construction process. Their previous method of using static topographical maps was inefficient and became inaccurate as building plans changed. They needed a dynamic solution from Engrain to visualize unbuilt properties and show real-time inventory to create urgency.

Engrain implemented its TouchTour software, providing Greystone with interactive, customizable displays for sales offices. This allowed prospects to visualize floor plans and community layouts, see real-time unit availability, and understand the benefits of early commitment. Using Engrain's solution accelerated Greystone's presale processes; for one community, they secured the necessary deposits well ahead of the typical 12-14 month forecast, starting sales 2.5 years in advance.

Greystone Communities