Case Study: Leon Capital Group boosts NOI with Engrain SightMap Asset Intelligence

Finding an Intuitive Way to Track Leasing Trends

Leon Capital Group, a Dallas-based multifamily developer, owner, and operator, was looking for a more intuitive way to track leasing trends and absorption rates across its apartment portfolio. Instead of relying on manual spreadsheets and basic heat maps, the team needed better insight into why certain unit types leased faster than others so they could price homes more effectively and maximize revenue. Vendor: Engrain, using its SightMap® Asset Intelligence product.

Engrain implemented SightMap Asset Intelligence to give Leon Capital Group map-based, property-specific performance insights, with the ability to analyze factors like views, floor types, amenities, noise, and other leasing drivers. The tool helped Leon Capital optimize rents, avoid blanket concessions, and identify fast-moving unit types—such as at 1711 Caroline and Society 190—while also informing development decisions for future communities like Hangar 19. In one example, Lakeyard District reached 30% leased while maintaining rent assumptions, and Leon Capital said SightMap AI helped improve pricing strategy and collaboration across teams.

Leon Capital Group

Crystal Martin

Director of Multifamily Operations