Case Study: Venterra Realty Enhances the Customer Journey with Engrain SightMap

Eliminating Pain Points in Digital Leasing and Enhancing Customer Journey

Venterra Realty, a multifamily operator managing apartments in 11 major U.S. cities, wanted to remove uncertainty from the digital leasing journey and help prospects better understand apartment views, locations, and proximity to amenities before committing. To improve the customer experience, Venterra partnered with Engrain and used its SightMap interactive mapping technology across websites, touring screens, and self-guided tour flows.

With Engrain’s SightMap, Venterra created a more visual, customized leasing experience that let prospects see exact unit locations, views, and amenity proximity, while also supporting wayfinding and rentable-item visibility for parking and storage. The result was a clearer, more confident customer journey and a 50% average reduction in the time it took prospects to move from interested to financially committed across the portfolio.

Venterra Realty

Dustin Crandall

Sales Manager