Case Study: Bozzuto boosts apartment search engagement with Engrain SightMap

Bozzuto boosts SightMap pageviews 459 vs. 135 with Engrain

Bozzuto, a property management company, sought to enhance its online apartment search experience with a more innovative and interactive floor plan tool to stand out from competitors. They partnered with vendor Engrain to implement its SightMap platform to meet this challenge.

Engrain's SightMap solution provided a granular, interactive property map that Bozzuto seamlessly integrated into its community websites. The results were significant, with Engrain's platform driving a major increase in pageviews and user engagement. Google Analytics showed mobile pageviews for SightMap were over three times higher than for traditional floor plans, while desktop/tablet views were nearly four times higher. Most notably, the average time spent on the SightMap page increased dramatically, with returning users spending over four minutes on the tool compared to just 26 seconds on the static alternative.

Bozzuto