Case Study: Blanton Turner streamlines leasing and pricing decisions with Engrain SightMap

Blanton Turner cuts weekly leasing updates from 7 hours to under 2 with Engrain

The customer, Blanton Turner, faced the challenge of streamlining its leasing processes and making informed pricing decisions across its unique portfolio of apartment communities. Their leasing and marketing teams were spending excessive time manually updating pricing and availability on disparate website platforms, which prevented them from providing prospects with exact, real-time information. They sought a solution from vendor Engrain to automate this process and gain better pricing insight.

Engrain implemented its SightMap platform, an interactive property map that provided automatic pricing and real-time availability updates. This solution integrated seamlessly across all of Blanton Turner's website platforms, creating a consistent and user-friendly experience. The results included significant time savings, reducing manual update tasks from over seven hours per week to less than two hours. The leasing team was empowered with precise data to make informed pricing decisions and provide exact details to prospects.

Blanton Turner