Case Study: West Yorkshire Combined Authority boosts cycling sign-ups with The Engine Room

West Yorkshire Combined Authority boosts CityConnect sign-ups by 10% with The Engine Room

The West Yorkshire Combined Authority needed to increase awareness and sign-ups for its CityConnect cycling and walking programme. They faced the challenge of not having a credible campaign platform to promote these opportunities to end-users. They engaged The Engine Room, a strategic design and brand agency, to develop a behaviour change campaign.

The Engine Room created the "Make Your Move to cycling" campaign, which included naming, branding, messaging, and a series of authentic videos featuring local residents sharing their positive experiences with cycling. This solution implemented by The Engine Room successfully increased visitors to the CityConnect website by 25%, grew social media engagement by 300%, and achieved the goal of a 10% increase in sign-ups to their initiatives.

West Yorkshire Combined Authority