Case Study: Paxman transforms cancer care perceptions with The Engine Room

Paxman doubles global turnover in 3 years with The Engine Room

The Engine Room partnered with Paxman, an innovative clinical business specializing in scalp cooling systems. Paxman faced the challenge of shifting market perception from viewing their product as a cosmetic haircare solution to recognizing it as a serious, evidence-based clinical pioneer. Additional key challenges included driving market growth, increasing awareness of scalp cooling, and gaining the necessary investment to enter the US market.

The Engine Room addressed this by developing a comprehensive brand strategy centered on the purpose "Changing the face of cancer." Their solution included redefining the brand proposition, creating a new visual identity, and developing digital platforms for clinicians, patients, and investors. The results were significant: US growth increased by 465% in 12 months, global turnover doubled in three years, and awareness of scalp cooling rose from 9% to 25%. The Engine Room's work also delivered a remarkable 35:1 return on design investment and helped Paxman grow from 15 to 40 employees.

Paxman