Case Study: LUSU Sports transforms inclusive sport branding with The Engine Room

LUSU Sports transforms inclusive sports with The Engine Room

The Engine Room was hired by LUSU Sports, an organization dedicated to inclusive sports for children with disabilities, to address several key challenges. LUSU was struggling to protect its intellectual property, articulate its broad offerings in an engaging way, and communicate its ambitious vision for change. They needed to create an identifiable brand that could match their growth goals.

To solve this, The Engine Room conducted an in-depth strategy workshop to redefine the brand's purpose and proposition. The solution included a new brand identity with a character and bold color palette, sub-branding for LUSUkit, and a new e-commerce website. The strategic branding successfully repositioned LUSU, helping them be taken more seriously in the market and make a tangible difference to families across the UK.

LUSU Sports