Case Study: Impact Futures Group achieves sector leadership with The Engine Room brand strategy

Impact Futures Group builds a house of brands for rapid growth with The Engine Room

The Engine Room was hired by Impact Futures Group, a national training provider specializing in apprenticeships for the care sector, to address a key challenge. The company consisted of a visually disparate collection of sister businesses with an unclear customer proposition, operating in a market dominated by generalization while their audience sought specialists.

The Engine Room delivered a brand strategy to create clarity for rapid growth. The solution involved establishing a new group name, Impact Futures Group, and a clear 'house of brands' model under the shared purpose to 'Create life-changing training and skills for the people that change lives'. This included a new visual identity with a leadership position and a unifying color palette, along with new brand guidelines and a website. The result was a strong strategic framework for future organic growth and acquisition.

Impact Futures Group