Case Study: Impact Futures Group achieves clearer brand positioning for growth with The Engine Room

Impact Futures Group builds a house of brands for future growth with The Engine Room

The Engine Room was appointed by Impact Futures Group, a national training provider specializing in apprenticeships for the care sector. The customer faced an unclear proposition both internally and externally and operated in a crowded market dominated by generalization, while their audience wanted to work with specialists.

The Engine Room developed a new brand strategy and identity, reframing the training offer and rebranding the business as 'tend®' with the proposition 'careers with heart, skills with purpose'. This new positioning clarified the group structure and articulated a clear focus on the adult social care sector. The Engine Room delivered the proposition, identity, tone of voice, and a brand guide, enabling the clarity required for rapid growth and providing a strong framework for future expansion.

Impact Futures Group