Case Study: The Facility for Airborne Atmospheric Measurements achieves a stronger global brand with The Engine Room

faam elevates its brand with The Engine Room and 400 airborne research hours a year

The Facility for Airborne Atmospheric Measurements (FAAM), a world-class scientific research facility, faced the challenge of a brand identity that no longer reflected its prestigious reputation. Multiple stakeholders had differing views on its strategic direction, and it needed to grow awareness with both the public and academic communities. They enlisted the strategic design and brand agency The Engine Room for a rebranding service to address these issues.

The Engine Room implemented a renewed brand proposition and identity through a process that included workshops with key partners, stakeholder analysis, and extensive user-testing. The solution included an evolved logo, a refreshed website, video content, and comprehensive brand guidelines. The result was a cohesive and professional identity that instilled a sense of pride in the organization. The Engine Room's work made FAAM staff feel more comfortable promoting their brand, significantly improving internal and external engagement.

The Facility for Airborne Atmospheric Measurements (faam)