Case Study: Central Networks and Technologies achieves a more human, message-led brand identity with The Engine Room

Central Networks and Technologies engages 30+ team members to rebrand with The Engine Room

The Engine Room was engaged by Central Networks and Technologies, an IT services and support specialist, to address several key challenges. Operating in a crowded market, the company's identity failed to showcase its unique value and people-led approach. Their communications were overly technology-focused, their caring culture was hidden, and their dated website did not differentiate them from competitors.

The Engine Room delivered a strategic rebrand, developed remotely using Mural, which included workshops to define the company's purpose and personality. The solution was a bold, black-and-white visual identity that placed 'IT' at the heart of their brandmark, supported by a new straight-talking brand proposition and a completely new website. The Engine Room successfully re-positioned Central Networks as a more human, message-led brand, articulating their values and making them stand out against larger competitors.

Central Networks and Technologies