Case Study: Atritor unlocks new market opportunities with The Engine Room

Atritor grows LinkedIn followers by 70% with The Engine Room

The Engine Room was engaged by Atritor, a manufacturer of bespoke milling and drying equipment, to help it reposition its brand. The customer's key challenge was entering the 'clean' food and pharmaceutical processing sectors while being perceived as heavy industry, and it needed an identity that better reflected its innovative technology and value as a problem solver.

The Engine Room developed a new brand strategy and process-inspired visual identity for Atritor, which included a new website and a positioning video. The solution successfully unlocked hidden value; the Marketing Manager reported a significant rise in website engagement, more time spent on the site, fantastic feedback at international events, and organic LinkedIn follower growth of over 70%. The vendor provided Atritor with powerful new tools for its demand generation activities.

Atritor