Case Study: Agencia achieves clearer positioning and transformational growth with The Engine Room

Agencia grows significantly across new international territories with The Engine Room

The Engine Room partnered with Agencia, a global change management consultancy, to address challenges in communicating their value. Agencia's extensive service range and outdated identity made it difficult for prospective clients to understand their niche and innovative problem-solving approach. They lacked clear brand values and a strong proposition to support their global growth ambitions.

The Engine Room implemented a strategic rebrand that included a reframed proposition and a clear visualization of Agencia's process: Strategy - Action - Results. They developed a strong, recognizable brand mark and revised the brand architecture. The project also scoped and designed a new website and communications. This transformational rebrand put Agencia in an extremely strong position, leading to significant growth and expansion into new international territories, even during the pressures of a global lockdown.

Agencia