The Engine Is Red
9 Case Studies
A The Engine Is Red Case Study
The customer, Swinerton Renewable Energy (SRE), faced the challenge of rebranding during a merger and needed to confidently share a new identity while preserving its proud roots as a leading Engineering Procurement and Construction provider. They enlisted the vendor, The Engine Is Red, for brand, launch communications, and marketing collateral services to help reimagine the company's future and reassure its employees and clients.
The Engine Is Red developed a comprehensive new brand image, including naming, messaging, and brand pillars, and applied it across all materials from digital assets to office walls. Through intentional external campaigns, they successfully launched the new SOLV Energy brand, ensuring its consistent and exciting presence on the web, in sales materials, and at industry events.