Case Study: LCRA Parks inspires more visitors with The Engine Is Red

LCRA Parks boosts Meta ad ROAS to 4.6X with The Engine Is Red

The Engine Is Red partnered with LCRA Parks to build a unified brand and digital experience for its collection of over 11,000 acres of parkland. The challenge was to transform LCRA's legacy into a modern brand that would connect with modern outdoor lovers and make it easier for them to plan and book visits.

The solution involved creating a story-forward website with custom filtering, interactive maps, and clear calls to action, all centered around emotional storytelling and Texas pride. The Engine Is Red's strategy and design work led to significant results, including an average CTR of 1.86% over two years and a 4.6X return on ad spend on Meta ads, making the program profitable for the first time in five years.

LCRA Parks