Case Study: Rich Brilliant Willing achieves a premium B2B e-commerce experience with Engine Digital

Rich Brilliant Willing launches a custom B2B e-commerce site for 75,000+ SKUs with Engine Digital

Engine Digital partnered with Rich Brilliant Willing, a creative-led lighting design and manufacturing brand, to address their need for a premium B2B e-commerce experience. The customer required an improved online platform for storytelling, product discovery, and specification to better serve their base of architects and designers, moving beyond a traditional e-commerce approach.

Engine Digital designed and developed a custom, composable e-commerce platform for RBW to accommodate their highly configurable catalog of over 75,000 SKUs. The solution, built on a tech stack including Sanity, Gatsby Cloud, and Algolia, provided bespoke tools for wholesale buyers to plan projects and generate spec sheets. This mobile-optimized platform created a seamless experience for a design-minded customer base, integrating with NetSuite ERP and CRM systems for an improved workflow.

Rich Brilliant Willing