Case Study: Race Face achieves direct-to-consumer e-commerce growth with Engine Digital

Race Face launches Shopify Plus e-commerce with Engine Digital

Engine Digital partnered with Race Face, a leading cycling components brand, to address its challenge of not leveraging online channels to build community, drive sales, and engage customers. The brand needed to pivot towards a direct-to-consumer model through a new flagship e-commerce site.

Engine Digital designed and developed a new mobile-optimized e-commerce site for Race Face on Shopify Plus. The solution was integrated with a PIM and ERP and built on a scalable multi-brand platform to support future growth. The project included an elevated visual design with high-quality photography to showcase the premium products, entice customers, and drive exploration.

Race Face