Case Study: NBA creates a unified fan experience across all 30 team sites with Engine Digital

NBA launches a new design system for all 30 teams with Engine Digital

The NBA, a major sports league and digital content publisher, partnered with Engine Digital to redesign its team websites platform. The challenge was to create a unified yet flexible design system that could deliver an ultimate fan experience across all 30 unique team brands on both desktop and mobile web.

Engine Digital created a scalable design system called Flex, which provided a modular framework adaptable to each team's brand and content needs. The solution delivered an app-like experience for fans, featuring real-time engagement tools and improved sponsorship opportunities. Engine Digital successfully launched a new platform that elevated the fan experience while providing consistency and flexibility across the entire network.

NBA