Case Study: Adidas improves in-store running shoe purchases with Engine Digital's IoT experience

Adidas boosts in-store shoe purchases with Engine Digital's Run Genie

The customer Adidas sought to create a more differentiated and exceptional in-store retail experience. Their challenge was to use data and IoT technology to eliminate the paradox of choice for runners and help them make a more informed purchase decision. To address this, they partnered with vendor Engine Digital to develop a prototype service called Run Genie.

Engine Digital helped the Adidas Futures team accelerate the design and build process for the Run Genie solution. This involved creating a connected in-store treadmill pod and a tablet app that visualized customer running data to provide personalized shoe recommendations. The solution resulted in higher-than-normal purchase rates in test markets where Run Genie was installed, successfully improving the customer purchase experience.

Adidas