Case Study: Visit Britain boosts audience engagement with Engine Creative's social AR lenses

Visit Britain boosts audience engagement by 675% with Engine Creative

Visit Britain sought to create a deeper emotional connection with audiences during major cultural events but struggled to engage them in immersive and shareable ways using traditional promotion. Engine Creative collaborated with them to address this challenge using bespoke social augmented reality (AR) lenses.

Engine Creative developed custom AR lenses for events like the Edinburgh Fringe and Commonwealth Games, which included interactive games such as Crowning Glory and Brum Run. This solution successfully amplified participation, resulting in a 675% increase in audience engagement and significantly strengthening Visit Britain’s nationwide social media presence.

Visit Britain