Case Study: UPS drives innovation and customer engagement with Engine Creative’s HIVE metaverse experience

UPS drives 450k attendees with Engine Creative’s HIVE metaverse experience

UPS, a global logistics giant, faced the challenge of demonstrating its industry innovation and leadership at Expo 2020 when large-scale, in-person events were impractical. The company needed to create a memorable and comprehensive event experience despite constant logistical changes and an incredibly short timeline. Engine Creative was engaged to develop a solution.

Engine Creative created the HIVE by UPS, a groundbreaking 3D immersive metaverse experience that combined real-world and digital elements. This industry-first digital pavilion featured interactive exhibits and was powered by REYDAR. The solution was a significant success, attracting 450,000 attendees to its 35,000 sq ft innovation space and achieving an average dwell time of 455 seconds. This project cemented UPS's position as a thought leader and provided valuable data-driven insights for future innovation.

UPS