Case Study: Mastercard achieves higher internal engagement with Engine Creative’s immersive AR campaign

MasterCard delivers AR internal campaigns with Engine Creative and 127-second average engagement

Mastercard, a global payment solutions company, sought to create a highly engaging end-of-year communication for its colleagues and partners. The challenge was to deliver an innovative 'wow' moment globally via email, while navigating different time zones, languages, and project constraints. They partnered with vendor Engine Creative to develop an immersive solution.

Engine Creative implemented its REYDAR 3D viewer to create accessible Web AR campaigns. They developed three distinct holiday-themed email campaigns where a QR code launched an interactive 3D AR experience, allowing users to engage with content and contribute to charity. This solution from Engine Creative successfully delivered an average engagement time of 127 seconds, creating memorable moments and significantly increasing engagement in Mastercard's internal communications.

MasterCard