Case Study: Haleon achieves 220,000 views in 2 months with Engine Creative's AR product explainer

Haleon drives 220,000 views in 2 months with Engine Creative

Haleon, a major consumer healthcare business, faced the challenge of connecting in-store product displays with deeper product information for the European launch of their new Otrivin product. They needed a solution that would work seamlessly across different territories and languages. They partnered with Engine Creative to find a solution using their REYDAR 3D and AR platform.

Engine Creative developed an in-store immersive AR product explainer that brought the Otrivin product to life. The solution used interactive hotspots and a 3D visualization, activated via QR codes on point-of-sale displays. This campaign achieved over 220,000 views within two months, successfully bridging the gap between physical display and product knowledge while providing Haleon with comprehensive tracking and analytics across all markets.

Haleon