Case Study: Crane revolutionises product presentations with Engine Creative’s 3D and AR platform

Crane reduces product demo costs with Engine Creative

The customer, Crane, a leader in engineered industrial products, faced challenges in effectively showcasing its complex technical offerings during sales presentations, leading to high costs for physical demos and low online engagement. To address this, vendor Engine Creative employed its REYDAR 3D and AR platform to revolutionize the sales process.

Engine Creative implemented a comprehensive solution involving a discovery phase and the creation of high-fidelity 3D models and a virtual product viewer for Crane. This allowed for interactive augmented reality exploration of products, which transformed customer engagement. The results included a revolutionized sales presentation process, significantly reduced costs associated with physical demonstrations, and an enhanced internal product training program.

Crane