Case Study: Telstra transforms retail experiences with Engagis

Telstra modernises 300+ stores with Engagis, cutting content updates from weeks to minutes

The customer Telstra, a major telecommunications retailer, faced the challenge of modernizing its in-store experience across its vast national network of over 300 retail locations. To help customers explore products more intuitively and update communications faster, Telstra partnered with vendor Engagis for a suite of digital retail solutions including digital signage, content automation, and queue management.

Engagis implemented interactive technologies and its Storya content automation platform, which drastically reduced content update cycles from weeks to minutes. This solution enabled consistent, engaging customer experiences and improved operational efficiency at scale. The measurable results for Telstra included increased wait-time visibility for customers, a reduced administrative burden for frontline staff, and the establishment of a future-ready retail infrastructure that has supported multiple store transformations over their 19-year partnership.

Telstra