Case Study: Telstra automates and localises in-store digital signage with Engagis Storya

Telstra automates 90% of digital signage content with Engagis

Telstra, a market leading telecommunications company, faced the challenge of cost-effectively creating and distributing high-quality, localized digital content across its network of 350+ retail stores. They needed a rapid solution to manage this at scale and turned to vendor Engagis for a solution.

Engagis provided Telstra with its Storya content automation platform. This solution used pre-approved templates to automate 90% of content production, slashing the time to create and publish content from four weeks to just 30 minutes. The platform also enabled the localization of content for specific stores, such as informing customers of Mandarin-speaking staff. In the first six months, Telstra delivered over 40 automated campaigns using Engagis's solution.

Telstra