Case Study: Sennheiser boosts store traffic and premium brand impact with Engagis large-scale LED displays

Sennheiser launches flagship Sydney store with Engagis’ 3m x 3m LED display

Sennheiser, a premium audio component manufacturer, opened a flagship store in Sydney as part of its challenger strategy to increase its brand presence. The challenge was to design an engaging retail experience that would attract foot traffic and align with the company's premium positioning. Engagis provided a solution using large-scale LED displays.

Engagis installed two LED displays: a street-facing unit to attract passersby and a larger internal display to showcase products. The content connected emotion to the products by featuring them in various lifestyle situations. As a result, Sennheiser observed an increase in store traffic from the external display and reported that the internal display helped position them as a premium brand and performed a sales function.

Sennheiser