Case Study: Mazda achieves higher showroom engagement and increased average sales value with Engagis' 3D configurator and video wall solution

Mazda - Customer Case Study

Mazda faced the challenge of converting highly researched, time‑pressured showroom visitors with diverse buying motivations (style, economy, performance, comfort, etc.) and needed a way to emotionally connect with different buyer types while communicating relevant benefits. Engagis (working with Deloitte Digital and Spinifex) provided digital solutions including showroom video walls and a kiosk‑based 3D car configurator to showcase vehicles in real‑life situations and support personalised exploration.

Engagis implemented a four‑screen video wall matrix and a nationally deployed, self‑service 3D configurator (managed by Engagis) that lets buyers view models, choose colours and accessories, and place the car in lifestyle scenes. The result is a more engaging Mazda showroom experience that helps buyers emotionally connect with cars, facilitates discussion outside traditional sales pitches, and increases average sales value by driving accessory add‑ons.

Mazda