Case Study: Laminex achieves immersive product showcases and increased customer engagement with Engagis

Laminex - Customer Case Study

Laminex faced the challenge of showcasing its entire home, living and lifestyle range within limited retail floor space at its Alexandria showroom. To solve this, Laminex engaged Engagis to support a full-service digital transformation, deploying digital engagement tools to help customers touch, feel and explore products beyond the physical footprint.

Engagis equipped The Hive by Laminex with dynamic digital signage, interactive solution finders and self-service ordering, turning the space into a destination for homeowners, tradespeople and designers. The Engagis solution increased customer engagement, made product presentation richer and more dynamic, and simplified the selling process, helping Laminex better convert visits into purchases.

Laminex