Case Study: Telstra achieves 90% digital-signage content automation and 4-week-to-30-minute turnaround with Engagis' Storya

Content Automation and Localisation for Telstra's 350+ stores

Telstra, which operates digital displays in 350+ retail stores, needed a way to create and distribute high‑quality, localised content at scale with fast turnaround and low cost. To solve this, Telstra engaged Engagis and adopted its Storya content automation platform to streamline template‑based, brand‑approved messaging across their network.

Engagis implemented Storya’s pre‑approved templates and preconfigured distribution so Telstra could push tailored content to specific stores (for example, messaging for Mandarin‑speaking staff at selected locations). The solution automated 90% of digital signage content production, cut production and publishing time from four weeks to 30 minutes, and delivered 40+ automated campaigns in the first six months, with Engagis continuing to support future phases.

Telstra