Case Study: Target achieves higher customer engagement and increased store sales with Engagis

Amplified digital strategies boost Target store performance

Target sought to modernize its in-store experience to better win customers by fully embracing digital technology. To address this, Target partnered with Engagis to explore and deploy advanced digital engagement tools such as interactive digital signage and personalised mobile and in-store shopping experiences.

Engagis implemented a catalogue of industry best practices and deployed end-to-end solutions—including digital signage, video walls, interactive catalogues, tablet kiosks, kids gaming solutions and EyePlay interactive gaming technology—to make shopping quicker, more personal and more enjoyable. Engagis’ work resulted in a noticeable boost in customer loyalty and store sales by delivering a richer, more engaging in-store experience.

Target