Case Study: The Nature Conservancy streamlines eCRM selection with Engaging Networks

The Nature Conservancy’s Technology Choice

The Nature Conservancy (TNC), a major environmental nonprofit, faced the challenge of an outdated eCRM platform that was limiting its online fundraising and campaigning efforts. With a large global staff and significant annual membership revenue, TNC needed a future-proof technology solution to better engage its supporters. They undertook a detailed evaluation process and ultimately selected Engaging Networks as their new eCRM provider.

Engaging Networks provided a unified and flexible eCRM solution that met TNC's complex international needs, including multi-currency and multi-language support. The vendor was chosen for its platform maturity, its commitment to being a long-term partner, and its robust product roadmap. While specific monetary results are not detailed in the text, the solution positioned TNC for future success by replacing their constraining old system with a adaptable platform designed to serve the organization for the next 10-15 years.

The Nature Conservancy

Michael Cervino

Director of Membership Operations