Case Study: Oceana boosts GivingTuesday fundraising with Engaging Networks

Oceana - Customer Case Study

Oceana, an international organization focused on ocean conservation, partnered with the vendor Engaging Networks for its online fundraising. Their challenge was to boost GivingTuesday and year-end donations by developing new strategies to enhance donor engagement and increase revenue, moving beyond their previous campaign efforts.

Engaging Networks provided the platform for Oceana to implement a strategic solution that included a homepage takeover, targeted emails, online ads, and custom donation forms with conditional content. This approach, which utilized tools like countdown clocks and a corporate matching gift, resulted in their most successful fundraising day of the year outside of December 31st. Oceana raised $97,827, which was $20,000 over their goal, solidifying GivingTuesday as a key event and providing valuable insights for future campaigns.

Oceana

Carie Wilt

Director of Digital Marketing