Case Study: Liberty boosts campaign conversions with Engaging Networks Blueprints

Liberty on Engaging Networks Blueprints Easy-To-Create, On-Brand and Effective Pages Using Page Builder

Liberty, a human rights organization, faced challenges with low conversion rates on their online action, membership, and donation pages. Their previous solution, which used iframed pages from vendor Engaging Networks, resulted in a slow, poor user experience and pages that were not designed to convert supporters effectively, especially on mobile devices. They needed an easy, non-technical way to create on-brand pages that could adapt to various campaigns.

Engaging Networks provided a solution using their Blueprints software, created with their accredited partner. This allowed non-technical staff to build customized, on-brand page templates that followed digital design guidelines and best practices. The results were dramatic: within six months, the new Engaging Networks pages saw the conversion rate for campaign actions jump from 8% to 36%. This led to a significant increase in people taking actions, signing up for the mailing list, and becoming members.

Liberty