Case Study: World Animal Protection Canada boosts supporter engagement with Engaging Networks

How World Animal Protection Canada deepens supporter engagement with Engaging Networks

World Animal Protection Canada, a global animal welfare charity, faced the challenge of having outgrown its old systems, which used separate platforms for advocacy and fundraising. This complex tech stack was inefficient for their team and limited how supporters could manage their data and preferences. To address this, they chose to consolidate their operations onto the Engaging Networks platform, adopting its integrated modules for advocacy, email, marketing automation, fundraising, and the Supporter Hub.

Engaging Networks provided a comprehensive solution that empowered supporters through a customizable Supporter Hub for self-serve data management and showcased their impact. The vendor's tools also allowed for a creative, successful unsubscribe page that retained 912 would-be unsubscribers, and optimized donation forms through user testing. By implementing Engaging Networks' marketing automation for customized welcome journeys, the organization achieved high engagement rates, including email open rates up to 60% and click-through rates as high as 43%. A key result was that over 52% of their gifts now come from monthly donors.

World Animal Protection Canada

Kay Marks

Director of Development