Case Study: Salvation Army Canada boosts GivingTuesday donations with Engaging Networks

How the Salvation Army Canada Embraced Integration to Boost GivingTuesday Donations

The Salvation Army Canada, a major national nonprofit, faced the challenge of transitioning from a primarily direct-mail fundraising strategy to an effective digital approach. Their initial digital efforts were minimal, and they lacked a comprehensive online plan. To address this, they partnered with the vendor Engaging Networks to leverage its digital fundraising and marketing automation tools.

By implementing Engaging Networks, the organization developed a multi-channel digital strategy that integrated email, paid media, and their donation pages. This solution enabled them to automate marketing, run integrated campaigns, and significantly expand their GivingTuesday efforts. The results were substantial, with GivingTuesday revenue soaring from $80,000 to over $553,000. Engaging Networks provided the stable, feature-rich platform necessary to handle high donation volumes and support their continued growth.

Salvation Army Canada

Elio Rea

Digital Fundraising Manager